AVAILABLE IN PACKS OF
4 X 250 ML CANS
100% RECYCLABLE
AVAILABLE IN PACKS OF
4 X 250 ML CANS
100% RECYCLABLE
AVAILABLE IN PACKS OF
4 X 250 ML CANS
100% RECYCLABLE
Charles Gurd emigrated to Canada in 1847, when he was just 5 years old. Upon arrival, he and his family established themselves in Montreal’s Griffintown.
After studying chemistry at McGill University, he began working for a soft drink company, as well as at a pharmacy, where he managed the soft drink aisle. At the time, the carbonated and aerated water (which eliminated the taste and odour of sulphur), as well as the soft drinks sold in stores were actually of better quality than the city water, which was unfiltered and polluted.
A few years later, the growing demand for such products pushed Charles to open his very first factory, Charles Gurd & Co., located near Montreal’s Old Port. If still standing today, this factory would be located on the vacant property facing 425 Viger Street, in close proximity to Montreal’s Palais des congrès.
In 1893, Charles Gurd was honoured with several awards at the soft drink manufacturer exhibition in Paris. A victim of his own success, he was soon forced to build a new establishment to meet growing demand. This second factory, inaugurated in 1912, was located at 76 Bleury Street. After several productive years, Charles expanded this factory and even acquired yet another building to use as storage for his products.
Charles began exporting his products from Quebec to Ontario, the Maritimes, and even Bombay, India. As a result of his resounding success, the entrepreneur decided to build a factory in Saint John, New Brunswick, in addition to acquiring the Sterling Beverage Co. factory in Toronto.
The Gurd family remained at the helm of the company until 1927, just two years before the death of its founder, who passed away at the age of 89.
In the late 40s, the soft drink industry took on a whole new dimension with the rise to fame of big-name American companies. In July 1947, Orange Crush purchased Charles Gurd & Co., continuing to distribute several Gurd products until 1980, when they came under the reign of Procter and Gamble.
In 2020, a descendent of Charles Gurd bought back the rights to the emblematic brand and partnered with Quebec company Station 22, in order to bring Charles Gurd’s vision of offering quality beverages back to life.
Source : Guillemette, E., Lussier, S. Charles Gurd’s & Co. Montréal
INGREDIENTS
1.5 oz. of ginINSTRUCTIONS
1. Pour the ice into an old-fashioned glass.INGREDIENTS
1.5 oz. of tequilaINSTRUCTIONS
1. Pour the ice into an old-fashioned glass.INGREDIENTS
2 oz. of vodkaINSTRUCTIONS
1. Pour the ice into a glassGET CREATIVE! MIX 1 PART
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WITH 3 PARTS GURD’S MIXERS.